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Blog Posts
Featuring educational content, industry news, random musings, and so much more.
Guides & eBooks
Tools you can download without fear of unwanted marketing emails.
Events
This section highlights building industry and marketing events that have us excited!
News
The home of newsworthy information about DO&Be and published articles.
DO AND BE BETTER
Welcome to our blog! We leverage our industry knowledge and resources to bring you valuable insights on various topics such as marketing, brand experience, and the remarkable contributions of women in construction. Our goal is to do and be better together. If you have any content ideas, feel free to share them with us!
Sep 15, 20246 min read
Maximizing Your Google Business Profile: A Guide for Home Builders
In the competitive world of home building, optimizing your Google Business Profile (GBP) can significantly boost your visibility
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Aug 14, 20245 min read
The Unique Marketing Approach for On-Your-Lot and Custom Home Builders
Discover the 10-step marketing process tailored for on-your-lot and custom home builders. Learn how to attract, engage, and convert potentia
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Apr 1, 20244 min read
Building SEO Success: Developing an Effective Content Marketing Strategy for Home Builders
As a home builder, your online presence is more than just a website. It is an opportunity to connect with potential buyers, showcase your...
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Dec 19, 20237 min read
Crafting a Strong Foundation: Your Home Builder Brand Experience Strategy
Craft a strong foundation for your home builder brand experience strategy. Learn how to align goals, empower teams, and customer experience.
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Nov 21, 20232 min read
Unveiling ECIs Top Home Builder Marketing Tips for 2024
From embracing AI to providing transparency, aligning with buyers' evolving expectations, and mastering the market with data, builders must
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Oct 18, 20233 min read
The Brand Burger Concept: Building Success Through Connectivity
Welcome to the DO&Be Agency Blog's Brand Experience series, where we delve into the heart of successful companies and explore the concept...
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Aug 25, 20238 min read
A Comprehensive Guide: Building An Impactful Home Builder Marketing Plan in 2024
As the new year approaches, home builder sales and marketing leaders are gearing up to tackle both challenges and opportunities. This blog p
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Aug 10, 20234 min read
Understanding Today's Home Buyers: Insights from Zillow's Housing Trends Report
A discussion of Laura Regester's presentation at a Professional Women in Building event on Zillow's Consumer Housing Trends Report for 2023.
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Jul 17, 20233 min read
Home Builder Marketing & CX Technology Tool: NoviHome
A DO&Be Agency Marketing Tech Tool Review Revolutionizing the Home Buying Experience In this rapidly evolving digital age, customer...
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Jun 29, 20237 min read
From Myth to Reality: Exploring the Depth of Marketing
We will set the record straight about the misconception that marketing is easy. From the basics to how an agency can help your businiess.
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May 19, 20233 min read
Accessible Hashtags: Making Social Media A Better Place
Social Media: A Slice of Modern Life Most of us devote a significant chunk of our day to social media. We might adore it, despise it, or...
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May 7, 20232 min read
Builder MarTech Review: Anewgo
Review of Anewgo — Many savvy new home marketers are leveraging the tools offered by Anewgo to attract top-of-the-funnel leads & engagement
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May 1, 20232 min read
Reputation & the New Era Marketing
Reputation is not just a Taylor Swift album but an essential element of your brand growth and marketing strategy in 2023.
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Apr 28, 20234 min read
An Inclusive Growth Strategy
An Overview of Diversity, Equity, & Inclusion We have all heard talk about diversity, equity, and inclusion (DEI), but when everyone in...
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Apr 3, 20234 min read
Top #10 Marketing Myths & Misconceptions
Marketing Myths & Misconceptions As marketers, we spend a fair amount of time explaining our job to other departments. What is crystal...
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Jan 1, 20233 min read
Introducing DO&Be — Our Why
Launching DO&Be . . . during a possible recession. With the start of 2023, we officially announced the launch of DO&Be, a full-service...
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Dec 8, 20221 min read
Viva Magenta and DO&Be
Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new...
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Oct 10, 20221 min read
7 Brand Experience Strategy Essentials
I recently had the opportunity to write about the changing market for Pro Builder Magazine. This article details how a holistic brand...
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Mar 22, 20212 min read
2021 Marketing Strategies: Substance Over Sizzle
Creating an effective marketing strategy can no longer hinge on large media spends or glitzy promotions. Sorry, Don Draper. The sizzle is...
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Jan 16, 20212 min read
A Powerful Mission & Pizza, Of Course
Recently, someone asked me to write fewer than 350 words about three of the main elements of a great corporate culture. I am a marketer...
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