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Blog Posts
Featuring educational content, industry news, random musings, and so much more.
Guides & eBooks
Tools you can download without fear of unwanted marketing emails.
Events
This section highlights building industry and marketing events that have us excited!
News
The home of newsworthy information about DO&Be and published articles.
DO AND BE BETTER
Welcome to our blog! We leverage our industry knowledge and resources to bring you valuable insights on various topics such as marketing, brand experience, and the remarkable contributions of women in construction. Our goal is to do and be better together. If you have any content ideas, feel free to share them with us!
Maximizing Your Google Business Profile: A Guide for Home Builders
In the competitive world of home building, optimizing your Google Business Profile (GBP) can significantly boost your visibility
Sep 15, 20246 min read
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The Unique Marketing Approach for On-Your-Lot and Custom Home Builders
Discover the 10-step marketing process tailored for on-your-lot and custom home builders. Learn how to attract, engage, and convert potentia
Aug 14, 20245 min read
81 views
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Building SEO Success: Developing an Effective Content Marketing Strategy for Home Builders
As a home builder, your online presence is more than just a website. It is an opportunity to connect with potential buyers, showcase your...
Apr 1, 20244 min read
66 views
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Crafting a Strong Foundation: Your Home Builder Brand Experience Strategy
Craft a strong foundation for your home builder brand experience strategy. Learn how to align goals, empower teams, and customer experience.
Dec 19, 20237 min read
74 views
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Unveiling ECIs Top Home Builder Marketing Tips for 2024
From embracing AI to providing transparency, aligning with buyers' evolving expectations, and mastering the market with data, builders must
Nov 21, 20232 min read
36 views
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The Brand Burger Concept: Building Success Through Connectivity
Welcome to the DO&Be Agency Blog's Brand Experience series, where we delve into the heart of successful companies and explore the concept...
Oct 18, 20233 min read
52 views
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A Comprehensive Guide: Building An Impactful Home Builder Marketing Plan in 2024
As the new year approaches, home builder sales and marketing leaders are gearing up to tackle both challenges and opportunities. This blog p
Aug 25, 20238 min read
258 views
1 comment
Understanding Today's Home Buyers: Insights from Zillow's Housing Trends Report
A discussion of Laura Regester's presentation at a Professional Women in Building event on Zillow's Consumer Housing Trends Report for 2023.
Aug 11, 20234 min read
41 views
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Home Builder Marketing & CX Technology Tool: NoviHome
A DO&Be Agency Marketing Tech Tool Review Revolutionizing the Home Buying Experience In this rapidly evolving digital age, customer...
Jul 17, 20233 min read
48 views
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From Myth to Reality: Exploring the Depth of Marketing
We will set the record straight about the misconception that marketing is easy. From the basics to how an agency can help your businiess.
Jun 30, 20237 min read
54 views
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Accessible Hashtags: Making Social Media A Better Place
Social Media: A Slice of Modern Life Most of us devote a significant chunk of our day to social media. We might adore it, despise it, or...
May 19, 20233 min read
30 views
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Builder MarTech Review: Anewgo
Review of Anewgo — Many savvy new home marketers are leveraging the tools offered by Anewgo to attract top-of-the-funnel leads & engagement
May 7, 20232 min read
37 views
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Reputation & the New Era Marketing
Reputation is not just a Taylor Swift album but an essential element of your brand growth and marketing strategy in 2023.
May 1, 20232 min read
28 views
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An Inclusive Growth Strategy
An Overview of Diversity, Equity, & Inclusion We have all heard talk about diversity, equity, and inclusion (DEI), but when everyone in...
Apr 28, 20234 min read
100 views
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Top #10 Marketing Myths & Misconceptions
Marketing Myths & Misconceptions As marketers, we spend a fair amount of time explaining our job to other departments. What is crystal...
Apr 3, 20234 min read
165 views
1 comment
Introducing DO&Be — Our Why
Launching DO&Be . . . during a possible recession. With the start of 2023, we officially announced the launch of DO&Be, a full-service...
Jan 1, 20233 min read
176 views
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Viva Magenta and DO&Be
Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new...
Dec 8, 20221 min read
33 views
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7 Brand Experience Strategy Essentials
I recently had the opportunity to write about the changing market for Pro Builder Magazine. This article details how a holistic brand...
Oct 11, 20221 min read
57 views
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2021 Marketing Strategies: Substance Over Sizzle
Creating an effective marketing strategy can no longer hinge on large media spends or glitzy promotions. Sorry, Don Draper. The sizzle is...
Mar 23, 20212 min read
26 views
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A Powerful Mission & Pizza, Of Course
Recently, someone asked me to write fewer than 350 words about three of the main elements of a great corporate culture. I am a marketer...
Jan 16, 20212 min read
17 views
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