HOME BUILDER MARKETING LEADERSHIP
Specialized Support for Industry Executives
Top 3 Concerns in the Current Market
How can I reduce overhead expenses?
How can I increase revenue per closing?
How can I attract and retain top talent?
Campaign ROI Review
We will analyze your current marketing and advertising campaigns to identify opportunities to reduce expenses and drive higher ROI.
Goal Development & Communication
From BHAGs and 3HAGs to regular old goals, we will support your goal-setting process and develop communications to engage and inspire your team!
Ensure ongoing support of campaign effectiveness and your organizational goals with transparent KPI tracking & and communication strategies.
Fractional Marketing Leadership
In this market, your strategy is more important than ever. Gain the benefit of a senior-level marketing leader without the overhead and expense of a full-time team member.
GTM Strategy & Optimization
Increased sales and margin start at the beginning. We will ensure you make the most impact when bringing new products to the market.
Customer & Product Alignment
Increasing revenue is often tied to a clear understanding of the core customer and enabling them to achieve the outcomes most important to them.
Enhanced Buyer Experience
We will audit your buyer experience and provide solutions that will increase revenue. We have solutions that range from customer journey mapping to retail shopping experience design.
We bring insights that will help optimize your Proforma before committing to a new project.
Attract & Retain Talent
Purpose & Values
Whether you are starting from scratch with a mission statement and core values or need to optimize and define existing values to increase buy-in, we can help.
Services range from developing an EVP (Employee Value Proposition) to a well-defined onboarding process to help improve team member engagement and results.
Internal Marketing & Communications
89% of the top revenue leaders credit an engaged team with increased profitability. We will develop internal marketing and communications to support your goals and engagement.
Implementing marketing and advertising techniques in employer branding can enhance the visibility and effectiveness of recruitment efforts.
CUSTOMER JOURNEY MAPPING
Mapping the New Home Buyer Customer Experience
Our team is certified in CX by Forrester and is prepared to assist you in achieving your goals. We provide services for customer journey mapping and can also help audit your whole brand experience to identify areas where you can enhance customer and team member satisfaction, generate raving fans, and achieve your desired revenue and outcomes.
BUILDER MARKETING LEADERSHIP
In the present real estate market, it's essential to have a robust marketing plan. A Fractional CMO or Head of Marketing is an excellent solution to get the knowledge of a senior-level marketing leader without the cost of hiring a full-time staff member.
DO&Be Agency offers fractional marketing leadership to manage your department's strategy and administration.
The team at DO&Be Agency has experience creating and managing the long-term vision, strategy, budget, KPIs, and P&L for multimillion-dollar marketing strategies for local and national companies.
We have also collaborated with executives and HR leadership to develop and achieve BHAGs, 3HAGs, Vivid Visions, Employee Value Propositions, and company-wide goals that align with the organizational mission and values.
After spending several years working with industry-leading business coaches as an active senior leadership team member, marketer, and strategic HR business partner, the team at DO&Be is proud to provide executive and senior leadership coaching solutions from the perspective of data-driven marketing and revenue operations leaders.
BUILDER MARKETING PLAN
DO&Be Agency Resource Planning Guide
Get ready to build your annual plan with this comprehensive guide for sales and marketing leaders in the home-building industry. The blog post covers the following topics:
Top 5 Planning Questions