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HOME BUILDER MARKETING LEADERSHIP

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Specialized Support for Industry Executives

Top 3 Concerns in the Current Market

  • How can I reduce overhead expenses?

  • How can I increase revenue per closing?

  • How can I attract and retain top talent?

1

Reduce Overhead

Campaign ROI Review

We will analyze your current marketing and advertising campaigns to identify opportunities to reduce expenses and drive higher ROI.

 

Goal Development & Communication

From BHAGs and 3HAGs to regular old goals, we will support your goal-setting process and develop communications to engage and inspire your team!

 

KPI Tracking

Ensure ongoing support of campaign effectiveness and your organizational goals with transparent KPI tracking & and communication strategies.

Fractional Marketing Leadership

In this market, your strategy is more important than ever. Gain the benefit of a senior-level marketing leader without the overhead and expense of a full-time team member.

3

Increase Revenue

GTM Strategy & Optimization 

Increased sales and margin start at the beginning. We will ensure you make the most impact when bringing new products to the market.

Customer & Product Alignment

Increasing revenue is often tied to a clear understanding of the core customer and enabling them to achieve the outcomes most important to them.

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Enhanced Buyer Experience

We will audit your buyer experience and provide solutions that will increase revenue. We have solutions that range from customer journey mapping to retail shopping experience design.

Proforma Development

We bring insights that will help optimize your Proforma before committing to a new project.

Attract & Retain Talent

Purpose & Values 

Whether you are starting from scratch with a mission statement and core values or need to optimize and define existing values to increase buy-in, we can help.

Employer Branding 

Services range from developing an EVP (Employee Value Proposition) to a well-defined onboarding process to help improve team member engagement and results.

Internal Marketing & Communications

89% of the top revenue leaders credit an engaged team with increased profitability. We will develop internal marketing and communications to support your goals and engagement.

Recruitment Marketing

Implementing marketing and advertising techniques in employer branding can enhance the visibility and effectiveness of recruitment efforts.

2

CUSTOMER JOURNEY MAPPING

Mapping the New Home Buyer Customer Experience
A virtual certification badge reading "Forrester Certified CX Pro CX-1 - Custom Experience - APRIL 2018"

Our team is certified in CX by Forrester and is prepared to assist you in achieving your goals. We provide services for customer journey mapping and can also help audit your whole brand experience to identify areas where you can enhance customer and team member satisfaction, generate raving fans, and achieve your desired revenue and outcomes. 

Fractional Support

BUILDER MARKETING LEADERSHIP

In the present real estate market, it's essential to have a robust marketing plan. A Fractional CMO or Head of Marketing is an excellent solution to get the knowledge of a senior-level marketing leader without the cost of hiring a full-time staff member.

 

DO&Be Agency offers fractional marketing leadership to manage your department's strategy and administration.

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BUSINESS PLANNING

The team at DO&Be Agency has experience creating and managing the long-term vision, strategy, budget, KPIs, and P&L for multimillion-dollar marketing strategies for local and national companies.

 

We have also collaborated with executives and HR leadership to develop and achieve BHAGs, 3HAGs, Vivid Visions, Employee Value Propositions, and company-wide goals that align with the organizational mission and values. 

 

After spending several years working with industry-leading business coaches as an active senior leadership team member, marketer, and strategic HR business partner,  the team at DO&Be is proud to provide executive and senior leadership coaching solutions from the perspective of data-driven marketing and revenue operations leaders.

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BUILDER MARKETING PLAN

DO&Be Agency Resource Planning Guide
A graphic image of a book. The cover is Viva Magenta with an illustration of three people building a home like a puzzle in three pieces. The title is "Impactful Marketing Plan."

Get ready to build your annual plan with this comprehensive guide for sales and marketing leaders in the home-building industry. The blog post covers the following topics:

  • Top 5 Planning Questions

  • Goal Calculator

  • & More

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