Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
With a description like that, we can't help but love the Pantone 2023 color of the year!
In fact, we loved it so much that we gave Viva Magenta a starring role in the launch of our new website and brand.
Happy launch day: December 8, 2022.