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WHOLE BRAND EXPERIENCE

Defined.

DO&Be Agency is built to support and enhance the whole brand experience, but it's not always clear what that means. This website section will define the meaning of "the whole brand experience" and how this strategy differs from typical revenue operations or sales, marketing, and customer experience strategies. 

TL;DR

Brand Experience is a purpose-driven strategy shaping all interactions with your brand while driving meaningful results.

THE ROLE OF CX

The Customer Experience Evolution

Before we jump straight into BX, we want to address the rising relevance of CX in revenue-generating growth strategies. 

 

CX, or customer experience, is the sum of customer interactions with your brand or business. It is how you engage with your customers at every touchpoint throughout the customer journey.

As the economy and customer expectations have evolved, CX has become increasingly integral to impactful growth strategies. While the concept has been around for decades, the term became more relevant and buzzworthy in the early 2000s.

We passionately believe in the power of CX but believe modern marketing and growth strategies need a more holistic approach to drive ongoing financial success.

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The Power of CX

BETTER TOGETHER

All the Ingredients of Your Home Builder Brand Experience
An illustration of the "Brand Burger", a metaphor for the Brand Experience. At the top, the toothpick holding the burger together is labeled "Brand Identity - Branding and Mission". Then the top bun is labelled "Customer - Experience and Success". Then the lettuce is labelled "Revenue - Planning and Profites". Then a tomator is labelled "Operations - building and development" and the other tomato is labeled "product - innovation and delivery". After that, the center of the toothpick is labeled "guiding values - principles and processes". The "meat" is labeled "sales - enablement and closing" and the cheese is labeled "growth - awareness and engagement". The bottom bun is labeled "team - Support and empowerment". 

Along the bottom, it reads: "Ingredients: team members, mission, values, marketing, sales, operations, product development, brand identity, and customer experience.

INGREDIENTS: Team Members, Mission, Values, Marketing, Sales, Operations, Product Developement, Brand Identity, and Customer Experience.

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THE BX REVOLUTION

BX, or Brand Experience, is defined as a purpose-driven strategy that shapes all interactions with your brand while driving meaningful results.

 

To stand out from the crowd and attract buyers in today’s market, brands must adapt their strategies beyond first impressions and focus on a comprehensive plan emphasizing the whole brand experience. A holistic brand experience strategy will generate customers who double as fans who rave about your product and process and employees who long to be brand evangelists for your company further to stimulate traffic, sales, and revenue growth.

This methodology is more nuanced than simply hiring a customer care manager or providing a closing gift. Companies that want industry-leading financial results must focus on every aspect of the journey. Accenture's information technology firm provides powerful insight when it proposes that, 

“A great experience is defined not by what you offer but by how well you enable your customers to achieve the outcomes most important to them.”

THE IMPACT OF BX STRATEGY

Business Insider says, "Organizations that implement a comprehensive brand experience strategy outperform the competition in YOY profitably and grow by 6%."

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Referral Sales

33% Increase in Referrals

Improved Recruiting

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Team Engagement

15% Improved Engagement

Decrease in Unplanned Attrition

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Profitability

11% ARPU Gain

5% Decrease in CPA

IMPLEMENT YOUR BX STRATEGY

Are you ready to get started on your brand experience journey? Our CX Certification and years of cross-departmental culture leadership experience enable us to implement revenue and results-driven strategies to help you achieve your goals.

CUSTOMER JOURNEY MAPPING | CX CONSULTING | TEAM JOURNEY MAPPING 

Two images of worksheets sit together, both with DO&Be branding. One is labeled "Journey Mapping" and the other is labeled "Vision Mapping".
A virtual badge titled "Forrester Certified CX Pro - CX-1" and dated for April 2018.

Learn more about our Executive and Culture Employer Brand consulting services.

BX Essentials Book Cover
Free Brand Experience Essentials Guide

From the Brand Experience to an expanded version of our checklist, this guide is packed with resources that you can use to implement your Brand Experience strategy. We won't collect any of your information, but if you like the content we would love to hear from you!

An image of the print version of Pro Builder magazine of Melissa Galland's article "7 Must-Haves of a Results-Driven Brand Experience Strategy".

PUBLISHED IN
PRO BUILDER

Discover the seven essential elements for a successful brand experience strategy in ProBuilder Magazine's article penned by our founder, Melissa Galland. Home builders can utilize these steps to adapt to the evolving market and meet the expectations and preferences of new home buyers.

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