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Thank you for scanning the QR code at Women in Residential Construction + Conference. We are thrilled to provide you with a user-friendly version of our Brand Experience Essentials Guide. Please take a moment to browse through this page for additional content related to this topic, and don't hesitate to reach out to us if you have any questions. 

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DO&Be Agency is built to support and enhance the whole brand experience, but it's not always clear what that means. This website section will define the meaning of "the whole brand experience" and how this strategy differs from typical revenue operations or sales, marketing, and customer experience strategies. 


Brand Experience is a purpose-driven strategy shaping all interactions with your brand while driving meaningful results.


All the Ingredients of Your Brand Experience
An illustration of the "Brand Burger", a metaphor for the Brand Experience. At the top, the toothpick holding the burger together is labeled "Brand Identity - Branding and Mission". Then the top bun is labelled "Customer - Experience and Success". Then the lettuce is labelled "Revenue - Planning and Profites". Then a tomator is labelled "Operations - building and development" and the other tomato is labeled "product - innovation and delivery". After that, the center of the toothpick is labeled "guiding values - principles and processes". The "meat" is labeled "sales - enablement and closing" and the cheese is labeled "growth - awareness and engagement". The bottom bun is labeled "team - Support and empowerment". 

Along the bottom, it reads: "Ingredients: team members, mission, values, marketing, sales, operations, product development, brand identity, and customer experience.
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BX, or Brand Experience, is defined as a purpose-driven strategy that shapes all interactions with your brand while driving meaningful results.


To stand out from the crowd and attract buyers in today’s market, brands must adapt their strategies beyond first impressions and focus on a comprehensive plan emphasizing the whole brand experience. A holistic brand experience strategy will generate customers who double as fans who rave about your product and process and employees who long to be brand evangelists for your company further to stimulate traffic, sales, and revenue growth.

This methodology is more nuanced than simply hiring a customer care manager or providing a closing gift. Companies that want industry-leading financial results must focus on every aspect of the journey. Accenture's information technology firm provides powerful insight when it proposes that, 

“A great experience is defined not by what you offer but by how well you enable your customers to achieve the outcomes most important to them.”


The Customer Experience Evolution

Before we jump straight into BX, we want to address the rising relevance of CX in revenue-generating growth strategies. 


CX, or customer experience, is the sum of customer interactions with your brand or business. It is how you engage with your customers at every touchpoint throughout the customer journey.

As the economy and customer expectations have evolved, CX has become increasingly integral to impactful growth strategies. While the concept has been around for decades, the term became more relevant and buzzworthy in the early 2000s.

We passionately believe in the power of CX but believe modern marketing and growth strategies need a more holistic approach to drive ongoing financial success.

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A dark skinned woman is excited about an experience she is having on her phone

The Power of CX


It was a great pleasure for me to share my thoughts on culture, brand experience, and profitability at the Women in Residential + Conference alongside Dawn Dantzler. My goal was to provide useful content that supports your desire for growth. To help me do and be better in the future, please take a moment to share your feedback on the presentation, roundtable, printed handouts, or all of them combined. Your valuable time and input are greatly appreciated.

You can continue scrolling if you prefer not to participate in the survey.

An image advertising the Women in Residential & Commerical Construction Culture and Profitability Presentation. It includes images of the speakers, Dawn Dantzler and Melissa Galland.


Business Insider says, "Organizations that implement a comprehensive brand experience strategy outperform the competition in YOY profitably and grow by 6%."

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Referral Sales

33% Increase in Referrals

Improved Recruiting

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Team Engagement

15% Improved Engagement

Decrease in Unplanned Attrition

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11% ARPU Gain

5% Decrease in CPA


Are you ready to get started on your brand experience journey? Our CX Certification and years of cross-departmental culture leadership experience enable us to implement revenue and results-driven strategies to help you achieve your goals.


Two images of worksheets sit together, both with DO&Be branding. One is labeled "Journey Mapping" and the other is labeled "Vision Mapping".
A virtual badge titled "Forrester Certified CX Pro - CX-1" and dated for April 2018.

Learn more about our Executive and Culture Employer Brand consulting services.

An image of the print version of Pro Builder magazine of Melissa Galland's article "7 Must-Haves of a Results-Driven Brand Experience Strategy".


Discover the seven essential elements for a successful brand experience strategy in ProBuilder Magazine's article penned by our founder, Melissa Galland. Home builders can utilize these steps to adapt to the evolving market and meet the expectations and preferences of new home buyers.

Marketing Solutions Built to Help the Building Industry


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